Market Strategy focuses on the 4 Ps of Marketing – Product, price, place and promotion. As one of the 4 pillars of marketing, pricing strategy is a major piece of any good market mix.
Gray market is legal and black market is illegal. Do you know the difference between the two?
They key to good quality primary market research is to know your target information, target audience and hire a professional researcher.
As a guide, your company should use primary quantitative research whenever possible and qualitative research for abstract concepts. This article helps you decide on some of the best options for your company.
Why do you need a brand protection strategy? It takes millions of dollars to build, nurture and create a brand. So, why stand by idlily while bad actors steal your brand identity for financial gain.
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