Industry Data

qualitative and quantitative market research

Defining Qualitative and Quantitative Market Research

As a guide, your company should use primary quantitative research whenever possible and qualitative research for abstract concepts. This article helps you decide on some of the best options for your company.

Brand Protection Keys

3 Essentials of a Winning Brand Protection Strategy

Why do you need a brand protection strategy? It takes millions of dollars to build, nurture and create a brand. So, why stand by idlily while bad actors steal your brand identity for financial gain.